KMC Seasoning

Project Type: Website Design, Build & Ongoing Management

Project Duration: 9 Weeks

This project includes;

  • Website Design
  • Website Development
  • Technical Maintenance & Website Management
  • Technical Support
  • Marketing Strategy & Management

Communication: There are weekly review meetings over the phone on an ongoing basis, the project was designed in Figma with unlimited reviews and modifications included. I managed all content and data transfer, hosting, security, backups, email account management and technical support. I also manage sales channels and social media channels as part of the ongoing marketing management service.

Key Website Features

  • Follow up emails (automatically sent after abandoned checkouts with a checkout link and cart contents)
  • Subscription Service (Currently Deactivated)
  • Wholesale portal with private prices and pre-approved bank transfer enabled customer accounts
  • Social media & Email newsletter integration
  • Custom Responsive Design (tailored to mobiles, tablets & desktop devices)
  • Fast browsing speed, security, backups & 24/7 monitoring
  • Custom code – no slow website builders
  • Custom coded coupon tools – only customers with an account who have placed at least 1 order can activate loyalty coupons

Key Service Features

  • Immediate query response
  • Response to customer queries (for example, a customer recently requested a VAT invoice, and within 1 hour I had added a VAT invoice generation tool the the website, used it to generate a VAT invoice, and emailed the customer back)
  • Weekly phone calls to discuss features & strategy
  • Management of secondary marketing channels such as Amazon and eBay
  • Integration with secondary tools (for example click & drop), and ensuring service continuity